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About Carrotmob
- 1Organizers make an agreement with a business
- 2Carrotmobbers spend money at the business
- 3The business makes an improvement
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New Zealand
A consumer group led a coordinated Carrotmob at cafes in three cities
Hundreds of Carrotmobbers bought delicious coffee
New solar panels were installed at the coffee farm in Papua New Guinea
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Munich, Germany
A non-profit group made an agreement to mob Royal Kebabhaus
Carrotmobbers bought food throughout the day
The restaurant used the Carrotmob funds to buy an energy efficient fridge
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Honolulu, Hawaii
Kasha Ho organized a Carrotmob with Kale's Natural Foods
Hundreds of Carrotmobbers gave Kale's their best sales in history
Kale's set up recycling facilities and began recycling its cardboard
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Santa Barbara, California
Community Environmental Council agreed to mob Coffee Cat cafe
The cafe was mobbed by over 400 people
Energy efficient lighting was installed to reduce the cafe's carbon footprint
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Springfield, Missouri
Abby Palmer made an agreement with Farmers Gastropub
Missouri State students ate, drank, and spent their money
The pub developed a hydroponic greenhouse to grow food locally
In a boycott, everyone loses.
In a Carrotmob, everyone wins.
We are called Carrotmob because we use the "carrot" instead of the "stick." Traditionally, people who wanted to influence businesses would threaten or attack them. We believe people can have more influence on businesses by giving them a positive incentive to change: our money.
People want to "vote with their money" to advance their values. Carrotmobbers from New York to Paris to Bangkok have spent over $1 million improving sustainability at businesses worldwide.
Mexico City Carrotmob at Nevería Roxy
ice cream parlor
Impact: Parlor improves refrigeration and decreases power consumption by 30%
Over 1300 mob Villa Market in Bangkok
Impact: Store stops using plastic bags.
Rennes locals ate and drank at three participating bars
Impact: The bars upgrade their lighting, capture wasted energy from heat and change their power supplier.
400 people mob Charleston grocer
Impact: Grocer installs heat insulation to conserve energy.
Hundreds of San Franciscans mob
K&D Market
Impact: Store retrofits lighting to improve energy efficiency.
Over 300 Kiwis bought coffee at Memphis Belle cafe
Impact: The cafe spends 201% of revenue to buy an eco-friendly fridge.
University of Melbourne students mob Crepes a la Carte
Impact: The Creperie develops Australia's first biodegradable crepe cone.
